ANALYZING HAIDILAO'S BUSINESS MIX: A FORMULA FOR DOMINANCE

Haidilao has achieved remarkable success in the global hot pot industry, and its achievement can be attributed to a well-crafted marketing mix. The company employs a variety of strategies across the four Ps: product, price, place, and promotion. Haidilao's distinctive hot pot offering is known for its ingredients, attracting a loyal customer base.